2021-2026
For Neguén I helped shaping the digital experience from concept to launch, designing the mobile application UI/UX, social media templates, and the promotional launch video featured below.
The launch video captures the spirit of the app: using crowdsourced technology to help users observe, map, and safeguard their local ecosystems. The piece highlights key product features, like guided illustration logs and species linking, to build a story around reconnecting with nature through design.
Serving as the Design Technical Lead for two years of Unfinished Live at NYC’s premier cultural center, The Shed, I led the technical and production execution for a massive hybrid festival.
My core mission was translating the creative vision into functional visual reality, bridging the gap between creative designers and technical production crews. Across both editions, I led graphic and motion teams on asset creation in Figma and After Effects, built modular workflow templates, and oversaw live, on-site troubleshooting to keep the visual identity cohesive across five stages, digital displays, and spatial environments.
Designed to explore a hyper-connected world with humor and optimism, 5G: A Leap into the Future is an interactive digital experience for Chile’s leading telecom, Entel.
To match the fluid, dynamic identity of the project, I designed and animated key scenes, leveraging Lottie for web integration. This approach allowed us to add motion into the readers experience while keeping asset sizes minimal and performance seamlessly smooth across all devices.
To validate the demand for a dream analysis App, I ran a strategic experiment on Instagram targeting Somi’s core personas: Dream Optimizers and Self-Explorers.
To scale reels script creation while maintaining scientific integrity, I built an AI-assisted workflow utilizing three specialized Claude skills:
